Rabt took to the road last week for SXSW in Austin, Texas for a second year in a row. There was buzz surrounding Big Data, A.I., Robots, and the Internet of Things. But one of the central topics surrounding SXSW Interactive was the changing landscape for media companies in 2015.
Content publishers like Vice Media, Thrillist, and Blendle are changing journalism and digital media with their unique business models and ever-growing strategy towards driving user retention. Alexander Klopping, Founder of Blendle, mentioned that media companies in Europe have been following the footsteps of traditional publishers like The New York Times for far too long, and are starting to suffer because of it. Today, there is a growing shift from an old school approach of monthly subscriptions and heavy advertisements towards dynamic strategies focusing on acquiring new users through rich content spread across social media, retaining visitors by offering more personalized user experiences, and incorporating video into their strategy to increase user loyalty.