Content Personalization: A Secret Driver of the Over-The-Top Revolution

It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of this year, CBS All Access has been available since October 2014 for just $5.99 a month with no cable subscription necessary, and HBO has followed suit by launching a standalone service on April 7.

One of the obvious influencers in this trend is the increasing connectivity of TVs through devices such as Chromecast, Amazon Fire Stick, and connected gaming systems. These devices allow for long-form video OTT providers, such as Netflix and Amazon Instant Video, to publish their content in an easily viewed and more traditional manner on your TV. Another important underlying force in this ‘cut the cable’ generation is the improvement in content personalization engines implemented by OTT providers.

Content Personalization Startup Rabt Closed Seed Funding Round Led by VCs and Angel Investors in the United States, Europe and China

Rabt is the personalization solution for content providers in video, articles and beyond. It marries big data, machine learning, and predictive science to drive higher user engagement and retention metrics.

DATA vs. SOFTWARE

Software companies are pushing the boundaries of technology, and redefining the way that both consumers and businesses interact with it. However, I believe that much of this growth is driven by data. Sorry Marc Andreessen, software is not eating the world.

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