It’s no secret that over-the-top content (OTT) services, the delivery of audio, video and other media over the Internet are on the rise. Netflix’s stock price has more than doubled since January of this year, CBS All Access has been available since October 2014 for just $5.99 a month with no cable subscription necessary, and HBO has followed suit by launching a standalone service on April 7.
One of the obvious influencers in this trend is the increasing connectivity of TVs through devices such as Chromecast, Amazon Fire Stick, and connected gaming systems. These devices allow for long-form video OTT providers, such as Netflix and Amazon Instant Video, to publish their content in an easily viewed and more traditional manner on your TV. Another important underlying force in this ‘cut the cable’ generation is the improvement in content personalization engines implemented by OTT providers.
As a millennial, I'm writing this open letter to all those responsible for publishing video content ... to all the Over-the-top (OTT), Video On-demand (VOD), Cable Providers, and Media Companies out there. What I'm about to say isn't anything new. It's been pondered about for some time now. I hope that this time around, those responsible for the video watching experience do something about it. The fear is brewing that if you are not able to adapt to the changing media landscape you wont survive for much longer.
Dear Video Media Executive ...
Rabt is the personalization solution for content providers in video, articles and beyond. It marries big data, machine learning, and predictive science to drive higher user engagement and retention metrics.
Lets talk about something that has been a growing issue in the digital media world for quite some time now - the 3rd party content recommendations that have no business being presented to users during a user experience. I’m talking about those recommendation ribbons on the bottom of articles that house links from foot cream, fitness supplements, to the story behind the ex-Microsoft Exec that won’t sleep until he reinvents (…whatever it is he is looking to reinvent…I wouldn’t know because I’ve never clicked on the link).